CHAPTER 3

The Numbers You Need to Succeed

ANY ADVISOR IN FINANCIAL SERVICES can build a million-dollar practice. Reaching the million-dollar level generates an income that few other occupations provide. Only about 20 percent of financial advisors, however, survive their first two years and of those who survive, only 5 percent ever reach the goal of a $1 million or greater practice. This means that only 1 percent of financial advisors hired ever achieve the coveted goal of a $1 million practice.

If most advisors aspire to the million-dollar goal, why do so few reach it? There are two reasons:

1. A lack of deep motivation—not being willing to pay the price of facing rejection to achieve a million-dollar practice

2. Not knowing how to build a million-dollar ...

Get The Million-Dollar Financial Services Practice, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.