DEVELOPING BUSINESS THROUGH PHILANTHROPIES is a natural approach to the high-net-worth market. Many high-net-worth clients are philanthropic; they may be philanthropic because they feel they can make a difference in society, or they may be philanthropic because the U.S. tax code rewards them with tax credits, or both.

Charitable contributions are tax deductible, and financial advisors can assist clients in a variety of ways in planning the best ways to give. Many high-net-worth clients employ strategies such as charitable remainder trusts, charitable lead trusts, private family foundations, donor-advised funds, and appreciated securities gifting. The beneficiaries of many of these strategies are public and private charities. ...

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