ONE

Navigating in a Fog

IS YOGA A SPORT?” This question was posed by a senior vice president in one of the world’s largest makers of athletic shoes during an off-site meeting in the spring of 2003. He was leading the meeting with the aim of creating a strategy for the sports performance division of the company for the next five to eight years.

The other executives were having a heated discussion about product planning, technology briefs, design strategy, sales targets, and must-win battles, but in the middle of the session, the senior VP felt compelled to bring up the question that had been plaguing him: “Is yoga a sport?” To the other executives around the table, this line of inquiry seemed to come from out of the blue. The room turned silent ...

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