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The Momentum Effect: How to Ignite Exceptional Growth by J. C. Larreche

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Chapter 13. Momentum Leadership

Can You Ski the Face?

Val d’Isère, a resort in the French Alps, is widely known as providing some of the world’s finest skiing. It has a permanent population of 1,500 and a capacity for 14,000 visitors. The employees in hotels, restaurants, shops, and skiing facilities are multilingual and friendly.

Skiers are always greeted by welcoming smiles and pleasant words as they board the lifts, even at peak times. Although it is in France, it is not a “French” resort. Visitors come from all around the world. In the bars and on the slopes, you will hear more English, German, Dutch, Italian, Spanish, Portuguese, Russian, Swedish, and Norwegian being spoken than you will French.

The town is increasingly known simply as ...

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