The Money Myth

The Money Myth

by Alexander Davidson
Released December 2011
Publisher(s): Pearson Business
ISBN: 9780273755425

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Book description

Financial markets use persuasion, propaganda and salesmanship to survive. They smooth over weaknesses and highlight their strengths to seduce us into parting with our money. Investment products wrapped in euphemisms and simplified language hide complexity and unclear risk. This book helps you to understand the real risks involved in investing, make informed decisions and take control of your investments.

Table of contents

  1. Cover
  2. The Money Myth
  3. Contents
  4. Dedication
  5. Acknowledgements
  6. Introduction (1/2)
  7. Introduction (2/2)
  8. Part I The investor’s journey
    1. The rational stock market investor (1/3)
    2. The rational stock market investor (2/3)
    3. The rational stock market investor (3/3)
    4. Magic numbers (1/2)
    5. Magic numbers (2/2)
    6. Safe havens (1/2)
    7. Safe havens (2/2)
    8. Charm trap (1/2)
    9. Charm trap (2/2)
  9. Part II Trading to win
    1. The disciplined share trader (1/2)
    2. The disciplined share trader (2/2)
    3. Bear market toolkit (1/2)
    4. Bear market toolkit (2/2)
    5. Charting dreams (1/4)
    6. Charting dreams (2/4)
    7. Charting dreams (3/4)
    8. Charting dreams (4/4)
    9. Technical indicator secrets (1/2)
    10. Technical indicator secrets (2/2)
  10. Part III The professionals at work
    1. Investment banking power (1/2)
    2. Investment banking power (2/2)
    3. The super traders (1/2)
    4. The super traders (2/2)
    5. Derivatives chaos (1/2)
    6. Derivatives chaos (2/2)
    7. Currency markets miasma (1/2)
    8. Currency markets miasma (2/2)
  11. Part IV Your money
    1. Bank tricks (1/2)
    2. Bank tricks (2/2)
    3. Collective investments unmasked (1/2)
    4. Collective investments unmasked (2/2)
    5. Pensions crisis (1/2)
    6. Pensions crisis (2/2)
  12. Part V Safety first
    1. Insurance comfort (1/2)
    2. Insurance comfort (2/2)
    3. Risks without frontiers (1/2)
    4. Risks without frontiers (2/2)
    5. The price of reputation (1/2)
    6. The price of reputation (2/2)
    7. Blow-up (1/2)
    8. Blow-up (2/2)
  13. Part VI Rules or ruin
    1. Decline and fall (1/2)
    2. Decline and fall (2/2)
    3. New rules, new City (1/2)
    4. New rules, new City (2/2)
    5. Face-lift for the Old Lady (1/2)
    6. Face-lift for the Old Lady (2/2)
    7. Corporate heartbeat (1/2)
    8. Corporate heartbeat (2/2)
  14. Part VII Behind the façade
    1. The day of the whistle-blower
    2. Media manoeuvres (1/2)
    3. Media manoeuvres (2/2)
    4. The power of perception (1/2)
    5. The power of perception (2/2)
  15. A final word
  16. Appendix 1 Twelve wake-up investment rules
  17. Appendix 2 Twelve regulatory trends
  18. Appendix 3 Investment software checklist
  19. Appendix 4 Useful web sites (1/2)
  20. Appendix 4 Useful web sites (2/2)
  21. Appendix 5 Further resources
  22. Index (1/2)
  23. Index (2/2)

Product information

  • Title: The Money Myth
  • Author(s): Alexander Davidson
  • Release date: December 2011
  • Publisher(s): Pearson Business
  • ISBN: 9780273755425