The Morning Myth

About the Author

The late Frank Rumbauskas had a lot of labels: New York Times best-selling author, sales guru, top Internet marketer, success mentor, Google-Certified AdWords Expert, and many more.

Frank’s rise to success began in the in-your-face world of outside sales, where he learned the hard way that chasing prospects and goals only kept them out of reach. While working as an account executive for a Fortune 100 company, Frank did what he was told and chased every prospect. He cold called, he went through the traditional steps of a sale that he was taught, he placed prospects and customers first, and as a result he experienced nothing but failure and frustration.

Then, Frank learned about the science of social dynamics from a star performer and everything changed. This top producer took Frank under his wing, and explained the basics of why people buy, why one person has the power and the next doesn’t, and how and why these principles apply in any and all situations, business or otherwise. Frank’s sales results more than tripled—almost immediately—as a result of applying these principles.

Frank took these principles, perfected them, built systems around them, and applied them anywhere to get anything.

Frank left the sales profession at the top of his game, and helped others approach their work and lives from a position of power. A serial entrepreneur in industries including Internet, telecom, and insurance, Frank experienced explosive growth first-hand without using obsolete ...