My path to being an entrepreneur was unexpected. As a young adult, I was one of those people who smugly ignored all those boring business books at the bookstore, knowing that I would never need to read them. Now I shoot to read a business book a week and wish I had more time to consume all the knowledge.
At the time, my dreams were consumed with being a bestselling fiction author who had nothing to do with business. After publishing my first book and working with the publisher on promotion, I learned that by neglecting the fundamentals of sales and marketing, I had done myself a big disservice. I had to play catch up, competing ...
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