Stepping Into the Quicksand of Poor Relationship Skills
At the root of all business are relationships. A recent survey found that relationships outdo any other consideration in business. Eighty-six percent of those surveyed said they are willing to pay more for a better customer experience.1 Improved customer relations increases cross-selling and upselling, customer retention, and customer satisfaction. In the entrepreneur world, better relationships also increase better marketing, sales, and team development.
Relationships are complex. Let’s look at the common mistakes entrepreneurs make in this realm.
Mistake #11: Didn’t Understand How People Work
Often in the business world, return on investment (ROI) has a lot of buzz, but Ted Rubin, ...
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