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The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media by Susan F. Emerick, Chris Boudreaux

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9. Manage the Journey

“To change something, never fight existing reality. Build a new model that makes the existing model obsolete.”

— R. Buckminster Fuller

People with a vision inside of a company often feel trapped by existing processes or politics; or they feel that they do not have the ability to impact the decisions and budgets required to transform the organization. To help, this chapter provides a framework for managing change in large organizations and tips for leading the change you wish to see. Then, we address the changes that must occur with you, the change leader.

Culture and Change Management Will Make or Break Your Program

As more companies empower their employees in social media, some will execute the transition well, and some ...

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