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The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media by Susan F. Emerick, Chris Boudreaux

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Preface

Brands that empower employees and customers generate significantly greater awareness and revenues while also decreasing the cost of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators.

Enabling employees and partners in modern business requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways of managing risk while helping employees build and manage external relationships in real time. Nearly every industry is affected, and this book provides frameworks, guidelines, and case studies for people to navigate the change for their organization.

How This Book Is Organized ...

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