CHAPTER SEVEN

I AM FEELING VERY OLYMPIC TODAY, HOW ABOUT YOU?

The Influence of the Situation on Multiculturals and Innovation

Sometimes the importance of the situation is the overriding influence on the behavior of multiculturals and on the creative process. The quotation in the chapter title is from Sanka Coffie (played by Doug E. Doug), the brakeman of the world’s first Jamaican bobsled team, depicted in the 1993 movie Cool Runnings. Despite having no experience in the Olympics, he was expressing his feelings of an Olympic identity when he and his teammates were qualifying for the Calgary Winter Olympic Games. Sanka’s expression suggests the powerful influence that a strong situational context can have on the way people feel, think, and act. ...

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