The Mystery of Market Movements: An Archetypal Approach to Investment Forecasting and Modelling

Chapter 7Developing a Conceptual Measurement Methodology Based on Archetypal ForcesPart II: The Data

Symbols will appear in various forums. However, to achieve an empirically verifiable set of symbols that can be used for measurement purposes, the collation must as far as possible be subject to objective selection criteria and that puts constraints on suitable sources from a data-gathering point of view. Therefore, symbols represented as figurative language, such as metaphors, proverbs, or myths, in text format represent the preferred alternative as the data-gathering efforts can be independently verified and replicated through a set of objective rules.

In the 1920s and 1930s, during Carl Jung's time, a collation effort from a large number of multifaceted media sources would have been enclosed with considerable practical difficulties to manually extract, categorise, and combine the occurrence of symbol words as a time series. Jung and his contemporaries were therefore confined to individual patient analysis and from their consolidated results, they drew conclusions about relationships between behaviour, symbols, and archetypes. Today, however, the extraction and categorisation of data from disparate media sources poses less of a challenge and will provide a better reflection of the inclinations of the collective unconscious than the intrinsically subjective efforts of assessing and categorising individuals' dreams.

The selection of data sources is critical to ensure an all-inclusive ...