Chapter 11Value—How Can We Measure It?

We began by suggesting that “Value is what you want” and advising you to produce small bits of real value every couple of weeks. We asked you to say “Show us the software” to see what’s really going on. The main idea is to concentrate on value, not cost, and to see that value in terms of real, running software with features we can understand.

But Ron, you talk about value as if it’s purely subjective. Shouldn’t we be using real, solid numerical information to make our decisions? What do you have against measurement?

Well, it’s a fair cop: I am pushing back against using numerical measures, in value and even in cost estimates. There are some reasons for this.

We don’t really know the numbers.

For almost ...

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