Part One: Redbox Versus Warner Bros., Fox, and Universal
Redbox Versus Warner Bros: Nothing Personal, Just Business
The Redbox–WBHE three-year deal was set to expire at the end of 2014. Redbox paid WBHE just under $100 million annually under the current deal. Before leaving WBHE, I had led the studio’s negotiations against Redbox, but now it was my responsibility to lead the Redbox negotiations against WBHE.
I was hired by the Redbox president to negotiate the six expiring studios deals. He was an ex-WB president, a long-time colleague, and personal friend. Having his support in these difficult negotiations was critical for our successful negotiations. We knew the WBHE financials and operations better than ...
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