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The Network Challenge: Strategy, Profit, and Risk in an Interlinked World by Robert E. Gunther, Yoram Wind, Paul R. Kleindorfer

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Part IIFoundations

Although business organizations have begun to recognize the need to build and understand networks, business certainly didn’t invent networks. The second section of the book offers foundational insights into the nature of networks, based on perspectives from diverse fields. In Chapter 5, Dawn Iacobucci and James Salter examine insights from sociology and marketing, demonstrating the rising importance of networks and their impact on social relationships and organizations. In Chapter 6, Sonia Kleindorfer and James G. Mitchell examine the rich variety of biological networks, including food chains from coral reefs to rainforests, and consider the evolution of networks such as communities of finches on the Galapagos Islands. In ...

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