experiences of consumers. We must do this by accessing the best
talent and the resources available anywhere in the world. These two
ideas must be connected—the resources of many to satisfy the
needs of one.We suggest that this is possible only if we pay atten-
tion to the glue that enables ideas to be transformed into opera-
tions.We will focus on business processes and analytics as the glue.
However, business processes must be connected to the skills,
attitudes, and orientations of managers. The social architecture—
organization structure, performance measurement, training, skills,
and values of the organization—must reflect the new competi-
tive imperatives. ...