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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
2. No company has all the resources it needs to create
unique personalized experiences. All companies will
therefore have to access talent, components, products,
and services from the best source (R = G).
3. Internal management systems can become an impedi-
ment. Flexible systems are a prerequisite and must be
developed.
4. Resources in the ecosystem must be continually config-
ured.
5. Specific models must be developed to enable organiza-
tions to focus on one consumer from the millions.
The competitive arena is shifting from a product-centric view
of value creation (for example, tires) to a personalized experience-
centric view of value creation (for example, ...
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Publisher Resources

ISBN: 9780071598286