2. No company has all the resources it needs to create
unique personalized experiences. All companies will
therefore have to access talent, components, products,
and services from the best source (R = G).
3. Internal management systems can become an impedi-
ment. Flexible systems are a prerequisite and must be
developed.
4. Resources in the ecosystem must be continually config-
ured.
5. Specific models must be developed to enable organiza-
tions to focus on one consumer from the millions.
The competitive arena is shifting from a product-centric view
of value creation (for example, tires) to a personalized experience-
centric view of value creation (for example, ...