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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
end, or the analytical models used—the consumer’s experience
must be simple and intuitive. Given a wide variety of consumers
and their skills and motivation levels, a simple interface is critical.
Consider the OnStar interface. You simply press a button, and you
are connected to a human being on the other side. Furthermore,
for promoting dialogue with and among consumers, a simple in-
terface is a prerequisite. Consumers are increasingly a source of
competence. Accessing consumers as a source of competence also
requires a focus on interfaces. The intuitive interface of Apple’s
iPod and iPhone are other examples that underscore the impor-
tance of interface ...
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Publisher Resources

ISBN: 9780071598286