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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
managing privacy and security of information. Firms need to de-
velop new approaches to governing privacy policies and securing
information with appropriate controls in their systems.
FORGETTING AND LEARNING
Just as we have to learn the rationale and the implications of manag-
ing in an N = 1 and R = G world, we have to forget the approaches
to managing using traditional ways of categorizing businesses such
as manufacturing or services.
We traditionally recognize an automaker as a manufacturing-
oriented business. GM and Ford are in manufacturing. And we
recognize Oracle as a software-oriented business. But let us recon-
sider the car. Is OnStar, the ...
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Publisher Resources

ISBN: 9780071598286