N = 1 world. We see this everywhere. If business leaders aggres-
sively adopt these trends, we will witness historical new growth for
businesses by 2015. We believe that a large enough sample of firms
in critical industries will be successful over the next few years to
provide the role models and confidence that will inspire many to
follow this approach and adopt its strategic options.
We believe that the movement toward N = 1 and R = G is not a
choice. The focus of the young on Web sites like MySpace, YouTube,
Orkut, Facebook, and others suggests that a whole generation of con-
sumers will grow up expecting to be treated as unique individuals, and
they ...