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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
N = 1 world. We see this everywhere. If business leaders aggres-
sively adopt these trends, we will witness historical new growth for
businesses by 2015. We believe that a large enough sample of firms
in critical industries will be successful over the next few years to
provide the role models and confidence that will inspire many to
follow this approach and adopt its strategic options.
We believe that the movement toward N = 1 and R = G is not a
choice. The focus of the young on Web sites like MySpace, YouTube,
Orkut, Facebook, and others suggests that a whole generation of con-
sumers will grow up expecting to be treated as unique individuals, and
they ...
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Publisher Resources

ISBN: 9780071598286