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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
2
CHAPTER
Copyright © 2008 by C. K. Prahalad and M. S. Krishnan. Click here for terms of use.
competitive advantage? What are the enablers of innovation in
my firm?
Historically, access to capital and raw materials has
been a source of competitive advantage. In some indus-
tries, it still is; access to low-cost ore and electricity is an
advantage to firms in the aluminum and steel industries,
and access to oil and gas is an advantage for an oil com-
pany. But access to raw materials is not a unique source of
advantage in most industries. Although access ...
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Publisher Resources

ISBN: 9780071598286