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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
The economic model in most IT firms in India has not kept
pace with the changing nature of the services they provide. As a re-
sult, revenue growth is tied to the number of employees—a legacy
of the cost arbitrage business model. For a firm to go from $2 bil-
lion in revenue (60,000 employees) to $10 billion, it has to recruit
approximately 240,000 more employees in a very short period of
time. Needless to say, the time is ripe for a fundamental reexami-
nation of this business model. We must add that we do not know
a single senior manager in the IT industry in India who does
not understand this problem at an intellectual level. However, all
their business ...
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Publisher Resources

ISBN: 9780071598286