267
INDEX
A
Accenture, 151
Accuracy, for analytics, 95
Adify, 253
AdMob, 256
AdWords, 253
Aiirnet, 257
Ainley, John, 90
Allergan, 207
Amazon DevPay, 254
Amazon EC2, 255
Amazon S3, 255
Amazon SimpleDB, 256
Amazon.com, 23–24, 94
access to infrastructure of, 242
analytics for, 239
consumer interface of, 109
megaplatform of, 245–246
as new business model, 254
Analytical models, 82
Analytics, 6, 81–107
at Netflix, 103
as organizational level, 227
to support complexity, 29
Analytics (cont’d)
trend in, 242
Apple, 176
consumer interface of, 35, 109
N = 1 and R = G model of busi-
ness at, 22–23
AstraZeneca, 207
ATMs, 17, 74
AT&T, 256, 257
Attitudes, as organizational level, 227
Audacity, 255
Auto insurance, 22
Aviva plc:
call center routing, 216
and TCS, 228
24/7 Customer partnership,
89–90, 104
B
Bajaj Auto, 69
Bank of Madura, 69
Barnes, Dave, 95
Basecamp, 253
Basel II, 76, 122
Copyright © 2008 by C. K. Prahalad and M. S. Krishnan. Click here for terms of use.

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