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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
(R = G). Most typical firms, under pressures of cost reduction, are
moving toward outsourcing their IT operations. While outsourc-
ing of some aspects of the ICT stack (see Figure 2.2) may be justi-
fied, indiscriminate outsourcing may compromise these firms’
ability to get to R = G, much less N = 1. While moving on both tra-
jectories is important, senior management needs to assess their
current capabilities across these dimensions and assign priority to
their migration along these trajectories.
THE NEXT SOURCE OF
COMPETITIVE ADVANTAGE
As Wal-Mart, FedEx, and eBay demonstrate, business processes
are a source of competitive advantage in an N = 1 and ...
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Publisher Resources

ISBN: 9780071598286