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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
For example, ICICI has partnered with the Indian Institute of
Technology, Chennai, to develop a new electromechanical ATM
machine customized to the rural Indian environment at a much
lower price point. The climate in many parts of India makes the
currency notes soggy with moisture and soiled with rough usage.
Hence, the traditional ATM technology used in the West or
in cities may not be suitable, since the makers of those ATMs ex-
pect cleaner currency notes. The new ATM from ICICI is being
designed to deliver currency notes to consumers in collated bun-
dles of cash similar to the way in which soda vending machines
work.
Customized ATMs for rural markets, ...
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Publisher Resources

ISBN: 9780071598286