fectively. By definition, in a rapidly changing competitive
environment, business processes cannot be static. The dy-
namics of an industry dictate the rate of change in business
models and strategy. Business processes must keep pace
with this rate of change in the strategy of the firm. More
important, business process capability may suggest new
ways of competing.
Competitiveness favors those who spot new trends and
act on them expeditiously. Therefore, managers ...