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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
capabilities that UPS offers online than a consumer who is not.
Depending on individual consumers’ willingness to engage as well
as their skill levels, they can participate at various levels of cocre-
ation. Cocreation also assumes that individual consumers are part
of a community in which members share a common interest. The
intimate engagement with individual consumers in the cocreation
process allows managers to anticipate patterns of customer evolu-
tion pathways. “What will they want next?” “What do they value?”
“How do they want to engage with us in cocreation?” These are
the types of questions we should be focusing on.
N = 1 MEETS R = G
The transformation ...
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Publisher Resources

ISBN: 9780071598286