Skip to Main Content
The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
4
CHAPTER
Copyright © 2008 by C. K. Prahalad and M. S. Krishnan. Click here for terms of use.
as the consumer’s needs, interests, and skills, as well as the
capabilities and reliability of suppliers, change. Having
the capacity to act on consumer insights and reconfigure
resources dynamically means that the entire network—
consumers, the firm, and its collaborating suppliers—must
be seen not as a static system but as a system in continuous flux.
For example, Amazon.com, Apple, and eBay make several
changes to their consumer interface pages in a quarter ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Risk-Driven Business Model

The Risk-Driven Business Model

Karan Girotra, Serguei Netessine
Is Your Business Ready for a Digital Future?

Is Your Business Ready for a Digital Future?

Gerald C. Kane, Anh Nguyen Phillips, David Kiron, Doug Palmer

Publisher Resources

ISBN: 9780071598286