consumer requires that we have the tools and methods to access
databases to gain insights and provide a service in a specific con-
sumer context. For example, OnStar must be able to access multi-
ple databases to send help in case of an accident—the local police,
the ambulance, family, insurance, and the like. Access is not just a
problem imposed by the size of databases but, more importantly,
by the multitude of databases that must be coordinated for a real-
time response.
Proprietary Systems and Transparency
We discussed in prior chapters that most firms that have built
agility and efficiency in their business processes have done it
through in-house proprietary ...