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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
they also create enormous challenges in managing security and
privacy of data. Data ubiquity is a necessity. But controlled access
to that data is important. While individual customers may like the
quality of personalization in their pages by Google, they certainly
may not be comfortable with this profile being shared without
their knowledge. The backlash against Facebook for sharing infor-
mation with advertisers without permission of customers is a good
example. Hence, protection of customer privacy will be a critical
requirement of the new ICT architecture. The exposure of physi-
cal and information assets to global vendors and partners presents
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Publisher Resources

ISBN: 9780071598286