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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
5
CHAPTER
Copyright © 2008 by C. K. Prahalad and M. S. Krishnan. Click here for terms of use.
technological. Here we are referring to managerial mind-
sets, skills, incentives, behaviors, and decision structures in
a firm as well as its social architecture. This architecture is
a result of a long period of socialization within both the
firm and the industry.
Managerial responses to new opportunities such as
those presented by N = 1 and R = G are conditioned by the
existing social architecture. It is a truism in organizational
life that “what you see depends ...
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Publisher Resources

ISBN: 9780071598286