reevaluated because in an automobile, the components and sub-
systems interact.
This tension between efficiency and flexibility is not limited to
the business processes linked to leveraging global resources. For
example, let us take the traditional television cable network firms
that offer monthly packages at fixed prices. Here, the assumption is
that all the customers are interested in a minimum package for
monthly subscription. But this may not be true. Some customers
may want to have the choice to watch more or less TV in a specific
month. For example, customers who are on vacation for a month
or whose children are busy with studies may not want to watch ...