Skip to Main Content
The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
investment. There was risk sharing and pricing specific to that en-
gagement. The rubber compound was cocreated, and emerging in-
tellectual property was jointly owned. On the other extreme, some
products were sold in bulk and the specifications were standard.
The customer did not need hand-holding (technical support and
other services)—in fact, the customer resented it and the obliga-
tory expense associated with it. So in 2002, Dow Corning sepa-
rated the businesses into two models, each with its own distinct
brand (although Dow Corning Corporation owns both registered
trademarks): one representing customized solutions and products
(more than 7,000 SKUs) ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Risk-Driven Business Model

The Risk-Driven Business Model

Karan Girotra, Serguei Netessine
Is Your Business Ready for a Digital Future?

Is Your Business Ready for a Digital Future?

Gerald C. Kane, Anh Nguyen Phillips, David Kiron, Doug Palmer

Publisher Resources

ISBN: 9780071598286