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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
geographic and multicultural. The focus is not just on cost. Cost
is a consideration, but equally important is the quality, innovative-
ness of the solution, and speed. The patterns of work and the com-
position of the teams vary considerably as the nature of projects
and access to talent required varies.
In the following paragraphs, we give examples of firms, such
as IBM (established U.S.-based MNC) and TCS (emerging India-
based MNC), configuring their resources for specific projects. You
will notice that the pattern of resource configuration depends on
the nature of the project and where the firms can find the appro-
priate skills. The patterns continually ...
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Publisher Resources

ISBN: 9780071598286