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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
8
CHAPTER
Copyright © 2008 by C. K. Prahalad and M. S. Krishnan. Click here for terms of use.
many case studies in this book. These case studies, prima-
rily used as illustrations, represent but a small fraction of
the transformation underway.
For example, it is not just Nike and Pomarfin that al-
low consumers to design their own shoes. Add to that list
VANS, Tupli, and Stevemadden.com. Customized design
of shoes by the consumers started with high-priced athletic
footwear and moved to fashion footwear. Now shoes
priced in the range of $40 to $170 are ...
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Publisher Resources

ISBN: 9780071598286