in providing a unique quality of experience in their products and
services to each customer. It will be a race to provide a unique cus-
tomer experience at the lowest cost. The need for enabling unique
and contextual experience from each customer (N = 1) will shape
the demand for rapid reconfiguration of resources, ideas, and tal-
ent globally (R = G).
The capabilities for dynamic reconfiguration of global resources
are embedded in the business process architecture and analytical
capabilities built into the system. Business processes are the core links
between business strategy and action through which the products and
services are delivered and experiences ...