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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
This convergence will allow for these billions to be part of the con-
nected web for the first time in human history.
More recently there has been a push toward open standards
and systems in this convergence. For example, firms such as Veri-
zon and Google are proposing an open platform for network con-
nectivity that will allow multiple devices to connect. There is also
an attempt to make access to devices free. For example, Google is
trying to force an open-source mobile device platform using the
new high-speed wireless connectivity. In summary, access to con-
nectivity to personalized content through a device of the individual
consumer’s choice is becoming ...
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Publisher Resources

ISBN: 9780071598286