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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
259
NOTES
Introduction
5 “The intellectual underpinnings . . .”: C. K. Prahalad and Venkat Ra-
maswamy, The Future of Competition: Co-creating Unique Value with Cus-
tomers,
Harvard Business School Publishing, Boston, 2004.
5 “This was the substance of the book . . .”: C. K. Prahalad, The Fortune at
the Bottom of the Pyramid: Eradicating Poverty through Profits, Wharton
School Publishing, Upper Saddle River, N.J., 2006. See also Allen L.
Hammond, William J. Kramer, Robert S. Katz, Julia T. Tran, and
Courtland Walker, The Next 4 Billion: Market Size and Business Strategy
at the Base of the Pyramid, World Resources Institute (WRI), Washing-
ton, D.C., and International ...
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Publisher Resources

ISBN: 9780071598286