CHAPTER

8

Develop Your Plan

A goal without a plan is just a wish.

—ANTOINE DE SAINT EXUPÉRY, French writer and aviator

A couple of years ago, two of my professional colleagues left their corporate tech jobs to pursue “passion projects,” which in both cases involved consulting to business clients in their area of expertise. Both of them are in their mid-thirties, and they have advanced degrees in fields related to their expertise. One has been wildly successful and is building a career around his passion, while the other is still struggling to get his venture off the ground and to secure clients (and a steady income). The main difference between these two people? The first knows how to plan, and the second prefers to fly by the seat of his pants ...

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