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The New Articulate Executive: Look, Act and Sound Like a Leader, 2nd Edition
book

The New Articulate Executive: Look, Act and Sound Like a Leader, 2nd Edition

by Granville N. Toogood
June 2010
Beginner content levelBeginner
240 pages
4h 26m
English
McGraw-Hill
Content preview from The New Articulate Executive: Look, Act and Sound Like a Leader, 2nd Edition

The Necklace

If you have no subthemes, then you do not have a rocket. Nor do you need one. Without separate categories embedded in your presentation, then you will want to design a necklace. The necklace is simply one message with examples to back up that one message. The necklace is the most straightforward and effective way to capture the mind of your audience and should be the method of choice for business presenters. Fast, moving, powerful presentations are almost always necklaces.

Necklaces quickly establish a position and then thrust ahead to prove the thesis with one piece of compelling evidence after another.

A skillful presenter can use the necklace to change behaviors and stir action—whether you are General George Patton inspiring ...

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Publisher Resources

ISBN: 9780071743266