The New Articulate Executive: Look, Act and Sound Like a Leader, 2nd Edition

The Wafer and the Whopper

In an ideal world we would abandon the use of presentation decks altogether (except as documents of record) and happily trust our futures and fortunes to the POWER formula. Many accomplished business leaders have done just that.

For all the rest who may not have a choice, the experience, or expertise, or for whatever reason feel that they must depend on decks to see them through, there is a powerful way to use presentation decks to produce consistently good results. The rules are simple. They involve only minor changes that can make a big difference.

Here are the elements that will set you apart and help win whatever you need:

• Prepare a presentation deck different from the document you leave behind. We’ll call the actual ...