Skip to Main Content
The New Articulate Executive: Look, Act and Sound Like a Leader, 2nd Edition
book

The New Articulate Executive: Look, Act and Sound Like a Leader, 2nd Edition

by Granville N. Toogood
June 2010
Beginner content levelBeginner
240 pages
4h 26m
English
McGraw-Hill
Content preview from The New Articulate Executive: Look, Act and Sound Like a Leader, 2nd Edition

29. Dealing with the Media

A RECENT SURVEY REVEALED that more than half of all executives polled so distrust TV reporters that they would flatly refuse to be interviewed on television under any circumstances. This is understandable, given the aggressive “ambush” nature of “Sixty Minutes” and its subsequent imitators over the years and considering the generally antibusiness bias behind most TV stories involving corporations.

Yet for those who feel they have a story to tell and are willing to view the medium as a stepping-stone rather than an obstacle, television is an opportunity almost too good to pass up.

Handled properly, one free minute on network TV can be worth more than a year’s fees to Madison Avenue.

Here are a few suggestions:

Consider ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Speak Like a CEO: Secrets for Commanding Attention and Getting Results

Speak Like a CEO: Secrets for Commanding Attention and Getting Results

Suzanne Bates

Publisher Resources

ISBN: 9780071743266