2BECOMING A PLAYER

IF YOU RUN a business or want to lead any organization and can’t play the game, you are competing with a handicap. Not knowing how to play is simply a liability.

Few business leaders play the game better than Steve Jobs, Apple Computer CEO and Fortune magazine’s CEO of the decade. Steve Jobs can inspire employees, fire up investors, sell his ideas to the media, enlist allies, and forge partnerships behind closed doors. He is so skilled, in fact, that his 2005 commencement address to the graduating class of Stanford University resonated with an entire generation of Americans, and to this day it is remembered as one of the greatest commencement addresses of all time.

It was a lesson in life, a morality tale about discovery, ...

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