WHEN YOU BEGIN your presentation or speech, you don’t have to be funny and you don’t have to be clever. But you should never, ever be boring. So to make sure you don’t get off on the wrong foot with your audience, plunge right in.

The POWER formula goes like this:


To galvanize the minds of the audience, you’ve got to strike quickly. We have already talked briefly about the philosophical need for a strong start. Here are eight specific ways to begin with a punch:

1. Begin with the ending. In other words, the conclusion goes first. Start with a strong statement that embraces your message. Omega becomes alpha, alpha-omega—the start and finish become one.

This is perhaps the strongest way to begin business presentations, ...

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