17HOW TO MAKE A POWERFUL DECK PRESENTATIONGoing by the Book

LIKE POWER POINT, presentation decks (sometimes also referred to as “books”) have evolved into a pervasive crutch with the potential to do more harm than good, as in the following example:

A managing director of a Wall Street firm watched in horror as a presentation that could have been a piece of cake crumbled to pieces in the hands of a brilliant new hire fresh out of Harvard Business School. At stake were fees of some $30 million. The investment bankers were in the final round of a hard-fought “bake-off” to determine which firm would handle a large merger and acquisition. Another investment bank was still in the running, so while hopes were high, the outcome was still anything but ...

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