INDEX

Abstractions, 50–51

Active voice, 130–31

Alpha dogs, 20–22

Analogies, for business points, 42

Anecdotes, for business points, 42

Anglo-Saxon language, simple, straightforward, muscular, 56–57

Articulate executive IQ, test for, 215–23

As far as, proper use of, 144

At, after where is, proper use of, 145–46

Audience eye levels

GO ZONE, 173, 217

NO ZONE, 173, 217

OZONE, 173, 217

Bad news

colors for, 110

tables for, 109

Bailey, F. Lee, 12

Barroom talk, 15–16, 54

Belli, Melvin, 12

Blank slides, in PowerPoint, 110

Body language, 159–62

first rule of, 160

second rule of, 160

tips for, 160–61

Boredom. See Danger zone

Bridging, 192–94

Buffett, Warren, 3–4, 6

Building blocks, of presentations, 37

Bureaucrats, incomprehensible language and, 54

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