O'Reilly logo

The New Business Road Test, 4th Edition by John Mullins

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5

Competitive and economic sustainability: it takes two to tango

c05f001

It is 2012, and you and your best friend Simon have just returned to the USA from a holiday in England. While you were there, you did your best to quaff a pint or two of every British beer you could find. The pubs were far more interesting than the museums, in your view, and the robust taste of English bitters made the American beer brewed at home seem lifeless in comparison.

You and Simon decide it is high times you join the trend of selling real beer in the USA, hearty brews like the bitters and ales you enjoyed across the pond. You’ve dabbled for years at making ales at home, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required