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Competitive and economic sustainability: it takes two to tango

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It is 2012, and you and your best friend Simon have just returned to the USA from a holiday in England. While you were there, you did your best to quaff a pint or two of every British beer you could find. The pubs were far more interesting than the museums, in your view, and the robust taste of English bitters made the American beer brewed at home seem lifeless in comparison.

You and Simon decide it is high times you join the trend of selling real beer in the USA, hearty brews like the bitters and ales you enjoyed across the pond. You’ve dabbled for years at making ales at home, ...

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