Why read this book?

Every year there are 2 million entrepreneurs in the UK actively engaged in starting a new business. Many of their ventures will never get off the ground. Of those that do, the majority will fail. There are more than 15 million entrepreneurs in the USA doing the same thing. Most of their ventures will fail, too. Of the many lean start-ups, most are soon gone. Of those who submit business plans to business angels or venture capitalists fewer than 1 per cent will be successful in raising the money they seek.

This picture of entrepreneurship is not a pretty one. The odds are daunting, the road long and difficult. Why, then, is one of every 19 adults in the UK – and one in 10 in the USA – actively pursuing entrepreneurial dreams? ...

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