Chapter 4

Is this an attractive industry?

Team domains

Your name is Thomas Collins – Tommy to your friends. You are ten years old. You live in a suburb of a city in the Midlands where your family has lived since well before you were born. It is a quiet and safe neighbourhood of mid-sized homes. While the neighbourhood was at one time a haven for young families, it has evolved into a community comprised predominantly of retirees.

This leaves you and your brother with only a few neighbourhood pals and a lot of surrogate grandparents.

For the past two summers, you have spent your time building a profitable lemonade business. Your lemonade stand is made ...

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