Chapter 5

Competitive and economic sustainability: how long can we dance?

Team domains

It is 2016, and you and your best friend Simon have just returned to the USA from a holiday in England. While you were there, you did your best to quaff a pint or two of every British beer you could find. The pubs were far more interesting than the museums, in your view, and the robust taste of English bitters made the American beer – even some of the craft beers, like IPAs and ambers – back home seem lifeless in comparison.

You and Simon decide it is high time someone started selling real British-style beer in the USA, hearty brews like the bitters and ales you enjoyed ...

Get The New Business Road Test, 5th Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.