The New Engineering Game

Chapter 1

Introduction

The engineering of products faces an increasingly complex and dynamic environment. Megatrends such as the Internet of Things (IoT) and the industrial internet (Industry 4.0) have changed the rules. They require a new kind of engineering and thinking. Only companies that can adapt themselves to the frequent, and sometimes disruptive, changes in complex and dynamic markets are successful in the long term.

The first signs of this new playing field can be observed, for example, from the sharp rise and steep fall of Motorola and Nokia to the tremendous success of Google and Apple. Tremendous things happen in very short timeframes because markets are highly dynamic.

Almost every day you will find a hint of the change in ...